Marketplace Roundup: Lotus F1 Sets World Record In Team Sponsor EMC's New Spot

Lotus F1 and team sponsor EMC found a "novel way" to gain int'l exposure this week by setting a "new world record for jumping a semi trailer through the air." Lotus used an old airfield to "launch their Renault transporter skyward, and over the top of a superseded race car driven by Russian stunt driver Martin Ivanov" (DRIVE, 11/24). ... The Int'l Cricket Council announced a new partnership with Hublot as the official timekeeper for the ICC Cricket World Cup 2015. The partnership was announced at simultaneous events in New Delhi and Sydney, where Australia captain Michael Clarke was also announced as a Hublot ambassador (ICC). ... Audi has agreed to a deal to become the title sponsor of the '15 edition of the Int'l Champions Cup. Audi Australia Managing Dir Andrew Doyle said, "This event is an exciting first for Australia, and works well with Audi's global sponsorship of the sport of football" (Audi).