Etihad Airways "extended its title sponsorship of the Formula One Abu Dhabi Grand Prix," according to Gary Meenaghan of THE NATIONAL. The cost of the new deal remains undisclosed, but it will run until '21 to make the Abu Dhabi carrier one of the sport’s longest-standing title sponsors, "having been on board since the UAE’s inaugural race in 2009." F1 CEO Bernie Ecclestone said, “A gentleman never speaks about money and last night, but if you ignore the fact we get paid -- which I will do -- it’s important to have companies like Etihad supporting Formula One." Etihad is one of just three carriers "that sponsor F1 races, alongside Gulf Air and Singapore Airlines, while Emirates sponsor the F1 World Championship" (THE NATIONAL, 11/22).
A NEW LOOK: Sahara Force India’s partnership with America Movil will continue into the '15 season with Telmex, Telcel and Claro branding set to appear on the team’s new challenger, the VJM08. America Movil will also play an integral role in the presentation of the team’s new look for '15 with a car livery unveiling scheduled for late January in Mexico City (Force India).
