NFL China Signs Multi-Year Agreement With Epsilon To Drive Engagement With Fans

Epsilon signed a new multi-year agreement with NFL China. Epsilon will provide a platform for NFL China to manage its audience subscriptions and communications. Since establishing an office in China in Oct. '07, the NFL has promoted the game of football there. This season, NFL games air across over 20 regional TV channels, reaching more than 96 million unique viewers, and 5 nationwide online broadcasters, allowing games to be streamed live and on-demand. Epsilon will provide a suite of services including design and build of a single customer view marketing database and full service email marketing including campaign management, delivery management, strategy and analytics (NFL).