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Marketing and Sponsorship

Marketplace Roundup: German Handball Federation Signs Partnership With EZTrader

The German Handball Federation (DHB) has signed a new partnership with binary option trader EZTrader to become the main sponsor of the women's national team. The company will be featured on the jerseys of the women's national team. In addition, EZTrader will receive logo presence in camera view at DHB-organized women's national team games and at home games of the men's national team. The initial two-year deal, with an option for a two-year extension, was brokered by Sportfive (DHB). ... Basketball Bundesliga (BBL) side Bayern Munich has agreed to a new sponsorship with fashion retailer Hirmer as the club's official fashion partner. The three-year deal, which will run until the end of the '16-17 season, includes extensive logo presence at home games at the Audi Dome (Bayern Munich Basketball). ... Big Bash League side Adelaide Strikers announced it has secured Jeep as its major partner and will give fans the opportunity to win their own Jeep Cherokee Sport (Adelaide Strikers). ... Qatar 2015 announced Maersk Oil Qatar as a prestige partner of the 24th Men’s Handball World Championship as it prepares to welcome teams, athletes and spectators to the event in January (Qatar 2015). ... League Championship side Blackburn Rovers secured a sponsor for the club’s medical team. This will see locally-based private medical insurance specialist Chase Templeton backing the six-strong squad of medics and physios. The move means club doctor Amit Pannu and head of sports medicine Dave Fevre will now wear Chase Templeton branded kit as they tend to injured players on the pitch. The stretcher at Ewood Park will also bear the logo of the company (Rovers). ... The 2015 Gwangju Summer Universiade Organizing Committee signed a sponsorship agreement with the Sebang travel Ltd., as one of the official accommodation sponsors. The Sebang will provide accommodation booking services to 2015 Gwangju Universiade attendees (Gwangju 2015). ... RegioNRW, a subsidiary of Deutsche Bahn, has "launched an online campaign" in collaboration with Bundesliga side FC Cologne. The deal "is reported to be worth a five-figure sum according to a report on Sponsors.de" (SOCCEREX, 11/17). ... DBS Bank celebrated Singapore’s 50th birthday with a S$3.5M ($2.8M) sponsorship of the 28th Southeast Asian Games and its dragon boat and sailing races (DSB). ... The new Nike 2015 Copa América official match ball "was released" in the national stadium of Chile by Juventus player Arturo Vidal. The official ball is called Nike Cachaña (FOOTY HEADLINES, 11/16). ... British Basketball League side Worcester Wolves agreed to a new partnership with the City's Chevron Citroen dealership, which will benefit the club's community coaching initiative. The deal will see Chevron Citroen provide transport for Wolves' players and coaching staff (Worcester Wolves).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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