Lionel Messi, Didier Drogba Star In New Turkish Airlines Commercial

Lionel Messi returns in a new campaign for Turkish Airlines, according to CAMPAIGN LIVE. In a previous ad for the airline, which was viewed more than 139 million times on YouTube, Messi raced NBA L.A. Lakers guard Kobe Bryant around the world in a "competition to see who could take the best selfie." In the new spot, Messi is "chased by his fellow footballer Didier Drogba in a contest to visit the most exotic restaurants." Crispin Porter & Bogusky London created the campaign, which includes an online competition that "invites people to share their own food selfies for a chance to win flights" (CAMPAIGN LIVE, 11/14).

TOYO AIRS PROMO: Japanese tiremaker Toyo Tire & Rubber Co. has launched a brand promotional video that features AC Milan players Montolivo, Menez, Rami and Honda competing in an alley against an Audi R8. The four players dribble and pass a football to each other throughout the streets and rooftops of Milan. The video is aimed at both AC Milan fans and the general public (Toyo Tires).