BMW To Sponsor Int'l Bobsleigh & Skeleton Federation's World Cup, World Championships

Infront Sports & Media helped the Int'l Bobsleigh & Skeleton Federation (FIBT) sign an agreement in which BMW becomes the official main sponsor of the FIBT World Cup and title sponsor of the FIBT World Championships. The package will integrate the BMW brand at nine races per season and visibility in camera view. As well as advertising on banners in camera view and on athletes' helmets across all competitions, the package of rights includes logo placement on sleds for the FIBT World Championships. Furthermore, the logo will be integrated on all communications materials and a hospitality contingent will be provided which includes taxi bob rides on the world cup track. At selected races, BMW will provide cars for dedicated shuttle services (Infront).