BT will "invest in its own team to produce Champions League football coverage from next season," according to Christopher Williams of the London TELEGRAPH. The company currently relies on Sunset+Vine, an independent production company, for live football coverage on BT Sport but will "create an in-house operation for the Champions League." Sunset+Vine will continue to produce Premier League and FA Cup coverage. It
will "also take on the Europe League while BT takes full control of the blue
riband competition itself." BT TV & BT Sport Managing Dir Delia Bushell said, "We can
confirm that BT Sport will be producing its UEFA Champions League coverage
in-house from its Stratford based production facility and studios in East
London." The decision is "likely to be seen as a just first step into in-house
production for BT, which has consistently said it is in sports broadcasting
for the long haul" and was initially forced to sign an "array of contracts
with third parties to get its channels up and running." As well as "setting up in-house production," BT is currently building a third studio
at its base on the Olympic Park in Stratford (TELEGRAPH, 11/11).
