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Marketing and Sponsorship

Wigan Warriors Announce U.K. Bookmaker Coral As Official Sponsor

Super League rugby side Wigan Warriors announced that it signed a deal with U.K. bookmaker Coral to become its official main sponsor for the '15 season. Coral will be the main shirt sponsor, with its Coral logo appearing on the front of the Wigan Warriors home and away, playing and replica kits. Coral will also receive LED advertising at each of Wigan Warriors' home games. To celebrate the new partnership, Coral will be offering special bets on Wigan to punters. Coral is the fastest growing of the top three U.K. operators. Visitors to coral.co.uk were up 60% on last year with stakes up 92%, while profit in Coral's retail business is up 4% on '13 (Wigan Warriors).

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Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

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