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Marketing and Sponsorship

Brewer Molson Coors Signs Four-Year Partnership With FA's St. George's Park

Brewer Molson Coors, "which has bases in High Street and Station Street, has announced that it has secured a new partnership with the Football Association at St. George's Park," according to Rob Smyth of the BURTON MAIL. Molson Coors "inked a four-year deal" with bosses at the £105M ($166.5M) center that will see it become its official beer supplier. Molson Coors U.K. Customer Marketing Dir Alpesh Mistry said, "This provides a great platform to share the facilities with our customers, consumers and shoppers, both at a local and national level" (BURTON MAIL, 11/10).

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