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Marketing and Sponsorship

Marketplace Roundup: Wolverhampton Wanderers Announce Partnership With CCR

League Championship side Wolverhampton Wanderers named CCR as its agency of choice to help the club "drive its data-driven marketing strategy" (THE DRUM, 11/5). ... National Rugby League side Manly Sea Eagles unveiled its new jerseys for the '15-16 seasons, announcing Coco Joy as a sleeve sponsor for the next two years.The Coco Joy logo will feature on the sleeves of the Sea Eagles jersey for the first time in next year’s Auckland Nines tournament (Sea Eagles). ... FC Internazionale is delighted to announce a new partnership with Toshiba Medical Systems, one of the world's leading suppliers of high-quality medical imaging equipment. Under the terms of the agreement, Toshiba Medical Systems will supply the FC Internazionale medical staff with state-of-the-art diagnostic equipment.
Inter Milan announced a new partnership with Toshiba Medical Systems. Toshiba Medical Systems will supply the club's medical staff with diagnostic equipment (Inter Milan). ... Sportradar announced a long-term data partnership with the Ukrainian Premier League. Sportradar becomes the official sports data partner of the UPL until the end of the '17-18 season. The agreement covers the data collection across all UPL, U19 and U21 Championships, Ukrainian Cup and Super Cup matches over the course of the four years (UPL). ... Belgian energy supplier EDF Luminus and the Belgian FA have announced their collaboration for the next two years until Euro 2016 (Belgian Football). ... Australian Open tennis champion Stanislas Wawrinka "signed an endorsement deal with Swiss drinks bottles manufacturer SIGG." As part of the "long-term" deal, SIGG plans to launch three Stan "the man" Wawrinka bottles next year (ISPORTCONNECT, 11/6). ... Jaidah Group subsidiary Jaidah Automotive -- the exclusive dealer of Chevrolet-branded motors in Qatar -- has announced it will sponsor Qatar Racing Club and its activities for the '14-15 season. Chevrolet is also the official sponsor for the six rounds of Qatar National Drift Championship, and the sub-sponsor for Arabian Drag Racing League, Qatar Mile, Sand Dunes Drag, and the Qatar National Street Drag Championship (GULF TIMES, 11/5).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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