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Marketing and Sponsorship

Liverpool Owner John Henry May Be In Dubai To Discuss Stadium Naming Rights

Liverpool Principal Owner John Henry traveled to Dubai for meetings "that could open up sponsorship or naming rights deals between the Anfield club and businesses in the Middle East," according to Andy Hunter of the London GUARDIAN. Henry "has been accompanied on the trip" by former Liverpool CEO Rick Parry. Liverpool is "not believed to be the only topic on Henry’s agenda" in Dubai but, with planning permission recently granted for a new £75M ($118M) Main Stand at Anfield, and Fenway Sports Group increasing the club’s commercial revenue since taking over, "his visit in the company of Parry raises the prospect of a new sponsorship arrangement" (GUARDIAN, 11/5). In London, David Maddock wrote Henry "wants the club to develop closer ties with the region to exploit commercial opportunities in the area." However, "he has always ruled out selling a stake in the business to Middle East investors" (London MIRROR, 11/6).

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