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Marketing and Sponsorship

Marketplace Roundup: PyeongChang 2018 Signs Deal With Pagoda Education Group

PyeongChang 2018 has signed a sponsorship agreement with Pagoda education group. Pagoda will provide language training services for volunteers and POCOG employees (PyeongChang 2018). ... The McGrath Foundation was on Tuesday named an official charity partner in Australia for the Int'l Cricket Council Cricket World Cup 2015 (ICC). ... Football Federation Australia has enlisted the Dentsu Aegis-owned Team Epic agency to sell "in-venue advertising" for upcoming matches played on Australian soil. The agency will sell advertising at the A-League finals series, Socceroos Int'ls, and the annual A-League All-Stars match for an "unspecified period of time" (SOCCEREX, 10/27). ... National Rugby League side Vodafone Warriors renewed its partnership with fast food chain Wendy's -- which dates back six years -- for another three seasons. Wendy's latest TV commercial features Warriors players Manu Vatuvei, Sam Tomkins, Ben Matulino and Charlie Gubb in an ad promoting the chain's new Holy Guacamole range of guacamole-based burgers and nachos (Vodafone Warriors). ... The Int'l Rugby Board announced Land Rover as the official vehicle provider for the World Rugby Conference and Exhibition 2014 taking place at Hilton London Metropole on Nov. 17-18. Land Rover’s top partner status reinforces the luxury SUV manufacturer’s long-standing association with Rugby (Land Rover).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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