German pay-TV operator Sky Deutschland "has set a new ratings record for a Sunday Bundesliga game broadcast," according to Alexander Krei of DWDL. The game between Borussia Mönchengladbach and Bayern Munich attracted an average of 1.37 million viewers. In the target demographic 14-49, the goalless draw obtained a market share of 8.8%. The second Bundesliga matchup on Sunday between Wolfsburg and Mainz was watched by 570,000 viewers and had a 4.4% share. The late game on Saturday between Leverkusen and Schalke recorded a market share of 3.7% in the target demographic. Sky's simulcast of all Saturday afternoon games attracted 1.21 million viewers. In addition, German public broadcaster ARD "set a new season record for its Bundesliga highlights show 'Sportschau' on Saturday evening." The show obtained a 24.4% market share as 5.48 million viewers tuned in. In the target demo, the show had a 19% share. The season opening men's World Cup giant slalom, which aired on ZDF, was watched by 1.1 million viewers on Sunday. The number translated into a market share of 8.4% (DWDL, 10/27).
EL CLÁSICO: The EP reported Saturday's El Clásico between Real Madrid and Barcelona, which Real won 3-1, generated 31 million interactions on Facebook by 14 million fans, per a report by Text100. During the game, Facebook analyzed the activity of its users "who took to the platform to comment on plays, celebrate goals and boo penalties." The data showed that Neymar "generated the most conversation." The "most social" moment, which registered the most activity, was Real Madrid's Karim Benzema's goal in the 61st minute, followed by Neymar's goal to open the scoring in the fourth minute. The match's "final whistle was the third-most commented moment." The countries "that made the most comments were also analyzed, and surprisingly, Spain did not lead the ranking." The U.S. was "the country where the most comments were shared on social media, followed by Indonesia and Mexico." Spain "was second, followed by Colombia, Brazil, Venezuela, Guatemala and Perú." On Twitter, users "wrote 3.13 million tweets during the game." Benzema's goal at 7:45pm local time "registered the most activity: 91,667 tweets per minute" (EP, 10/27).
