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Sky TV To Pursue Domestic Sports Content More Aggressively In New Zealand Market

Sky Television said that "it will pursue domestic sport content more aggressively as the broadcasting giant adapts to New Zealand's rapidly-changing market," according to Simon Plumb of STUFF. Organizers of the New Zealand Open revealed that the tournament "had secured live TV broadcasting, both in New Zealand and overseas territories, for the first time from 2015." Sky spokesperson Kirsty Way said that while Sky was yet to formally sign a rights deal to take the NZ Open's live feed, "it is the broadcaster's intention to do so." Over the past few days Sky has also secured new rights deals for domestic tennis and, "rather bizarrely, has also been screening highlights" of the New Zealand open billiards -- "one of the most niche sporting events available." The move comes after Sky lost the live broadcast rights to the EPL in '13, and, a matter of weeks ago, the live rights for the PGA Tour from January 2015 -- "both going to online venture Coliseum Sports Media." Way said, "As we know, it's always quite costly to produce local sport. But we are trying to think outside the square to get as much local coverage as we can" (STUFF, 10/14).

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