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Marketing and Sponsorship

Olympique De Marseille Head Coach Marcelo Bielsa Boosts Club's Jersey Sales In Argentina

Not happy monopolizing the top spot in Ligue 1 -- ahead of Paris by 7 points -- Olympique de Marseille head coach Marcelo Bielsa, nicknamed "El Loco," himself is “boosting Marseille jersey sales” in Argentina, according to SO FOOT. The club's website reports a player agent on site saying, “In the biggest shopping center in Buenos Aires, the sport apparel stores are selling OM jerseys. It’s the only French football club jersey in all the stores! There were none last year” (SO FOOT, 10/8).

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