Nissan announced Man City and Ivory Coast midfielder Yaya Touré as its
newest global ambassador. The deal will see him work alongside Nissan's
global UEFA Champions League and Orange Africa Cup of Nations 2015
partnerships (Nissan). ... Watchmaker Longines announced its official partnership for the final leg of the FEI Nations Cup Eventing 2014 at the Military Boekelo-Enschede (FEI). ... Chinese tire manufacturer Linglong Tire will become Bundesliga side Werder Bremen's newest advertising hoarding partner in the Weser Stadium. Linglong will fill places on the electronic hoarding as well as in the second row of advertising hoardings. The contract with the company from the province of Shandong, southeast of Beijing, runs until the end of the '14-15 season (Werder Bremen). ... Worcestershire wealth planner Sanlam renewed its commitment to Premiership Rugby side Worcester Warriors by announcing a new two-year sponsorship deal to rebrand the club's Pitchview Lounge as the Sanlam Suite. The Sanlam Suite will welcome hundreds of dining guests ahead of each Warriors game and will also be used for corporate events and functions throughout the year. Sanlam has long had a supportive relationship with the Warriors, through both sponsorship and as the club's employee benefit financial adviser (Warriors). ... Spanish second division side Sporting de Gijón and National Premier Soccer League side Storm FC announced that they have entered into a partnership that makes Storm FC the first and only official affiliate of Sporting in the U.S. Storm will have full access to elite players from Sporting’s football academy of Mareo. Sporting will loan a minimum of three U20 players to Storm FC for the NPSL season. This agreement also calls for the establishment of the first elite football academy outside of Gijon, Spain (Storm FC). ... Premiership Rugby side London Wasps has signed new long-term commercial partnerships with Land Rover and EMC (London Wasps).
