Marketing and Sponsorship

Second Bundesliga Side RasenBallsport Leipzig Signs Deals With Volkswagen, Porsche

10.7.2014

Second Bundesliga club RasenBallsport Leipzig "has agreed to two new sponsorship deals," according to the DPA. The club, which is bankrolled by Red Bull, has teamed up with German car manufacturers Volkswagen and Porsche. Both brands signed four-year deals with RB Leipzig. RB Sports Dir Ralf Rangnick said, "We are proud, as such a young club, to have been able to acquire such strong strategic partners." Volkswagen is involved with several Bundesliga and 2nd Bundesliga sides. Porsche will support the club's youth under the slogan "Turbo für Talente" ("Turbo for Talents"). The club did not reveal any financial details about the deals (DPA, 10/6).

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