Marketplace Roundup: Barcelona Signs New Sponsorship With Apamanshop Until '16

FC Barcelona has signed a new sponsorship agreement with Apamanshop, making the real estate agency chain, which has 1,066 offices, a regional sponsor of FC Barcelona in Japan until '16. The Japanese firm has obtained the right to use the Barça image as well as those of the players, who will appear in Apamanshop marketing campaigns in public spaces, airport and other mass transportation publicity, shop decoration, or promotional products, among others (FC Barcelona). ... FILA Korea signed a sponsorship contract with the Dutch Skating Federation (KNSB) "to support the national skating teams of the Netherlands." According to the agreement, FILA Korea "will supply jerseys, training wear, and shoes to the 150 speed skaters, short track skaters, and inline skaters" until '18 (BUSINESS KOREA, 10/1).