The Seven Network was expected to pull in as much as A$10M ($8.8M) "in advertising revenue from its near-fully subscribed" Australian Football League grand final broadcast, according to Lara Sinclair of THE AUSTRALIAN.
Last-minute 30-second TV spots were estimated to be worth more than A$100,000 "for what is usually the most-watched television program of the year," though they are "generally snapped up by longer-term sponsors at a more favourable rate." Half-a-dozen high-profile Australian brands and AFL sponsors launched "new television commercials during the match," which was expected to average close to 3 million viewers in the capital cities, peaking at close to 4 million. The match, between the Sydney Swans and the Hawthorn Hawks, was "also expected to attract a big following on social media, particularly Twitter." Advertisers such as Bundaberg and Sportsbet "booked promoted tweets to run during the game" and the AFL posted "short videos of highlights using Twitter’s Snappy TV technology during the action." Advertisers including premium partner Toyota, CUB’s Crown Golden Ale, TAB, Bunnings, AAMI and NAB "are among the brands" that launched new commercials during the match (THE AUSTRALIAN, 9/26).
