NFL Signs Deals With EE, Sportlobster For 2014 International Series Games In London

The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to become official partners of the league in the U.K. and its three Int'l Series games at Wembley stadium this year. NFL Int'l Commercial Dir Mark Reeves told SBD Global that both deals have not been officially announced yet and was unable to provide further details on the deals. For EE, the deal with the NFL comes on the heels of a groundbreaking deal with Wembley stadium, which it signed in February. EE and Sportlobster join the league's U.K. sponsorship lineup, which now consists of 20 companies. Reeves: "We are also hoping to have a couple more to announce shortly." The first of three regular-season games at Wembley was played on Sunday with the Miami Dolphins beating the Oakland Raiders 38-14.