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Marketing and Sponsorship

Marketplace Roundup: DEB Agrees To Cooperation With Steva Sports Software

The German Hockey Federation (DEB) has agreed to a cooperation with Steva Sports Software. The Canada-based company will support the federation along with interested clubs in practice and game analysis (DEB). ... Unilever, Red Bull, Mondelez, Samsung, BMW, Procter & Gamble and Volkswagen "are among the advertisers that have signed up to join Facebook's new EMEA 'client council.'" Other organizations involved in the council, which also has ad and media agency members, "include Nestle, Reckitt Benckiser, Walt Disney; while the agency list includes Mediacom and Aegis Media" (MARKETING MAGAZINE, 9/10). ... Serie A side Napoli presented its second away kit and "unveiled another unique design, this time finding inspiration in denim." The club’s third kit for the '14-15 season "is an all blue affair, in the effect of the material denim, traditionally used for jeans" (FOOTBALL ITALIA, 9/11). ... The Int'l Cricket Council has announced a new partnership with Wolf Blass, which will become the official wine in Australia for the ICC Cricket World Cup 2015. As part of the partnership with the ICC Cricket World Cup 2015, Wolf Blass products will be supplied at all venues in Australia (ICC).

SBJ Morning Buzzcast: May 1, 2024

Market isn't bullish on WBD after NBA report; Browns eye public support of facility and NCAA makes key hire over championships

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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