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Marketing and Sponsorship

Australian Football League Reassesses Brunei Airlines Deal Amid Anti-Gay Law Outrage

The Australian Football League said that "it is reassessing a lucrative sponsorship deal with Royal Brunei Airlines amid international condemnation of Brunei's new anti-gay laws," according to Nick Toscano of THE AGE. AFL Europe -- the governance body for the sport across Europe --  had previously promoted a year-long deal with the state-owned airline as its "biggest-ever sponsorship" agreement. The AFL, which has pledged to stamp out homophobia in its ranks, "made an embarrassing admission on Wednesday that it was unaware of Brunei's adoption of laws introducing harsh penalties for a range of behaviour, including homosexual acts." It "is now reconsidering the deal between its European affiliate and the airline. The AFL said in a statement, "AFL Europe entered into the sponsorship agreement with Royal Brunei Airlines in good faith, unaware of concerns outside the sporting arena about the Brunei government's adoption in April this year of harsh and discriminatory cultural laws. These laws are counter to everything the AFL stands for in regards to inclusion and diversity" (THE AGE, 9/10).

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