Bundesliga side Borussia Dortmund has extended its partnership with cruise line AIDA for another two years until '16. The cruise line has been a partner of the club since '04 (Borussia Dortmund). ... The Botswana Premier League extended its sponsorship deal with Botswana Telecommunications Corp. Ltd. "for a further three years." BTCL, through its beMobile brand, "has sponsored" the country’s top football division since '08. Reports suggest that "the new deal could be worth" some $3.3M over its three-year term (SOCCEREX, 9/9). ... Skoda is to support the Champions Hockey League as official sponsor. The agreement runs for two years and was closed with Infront Sports & Media. As part of the package, Skoda will receive branding on perimeter boards across all 161 games of the competition in TV camera view and full integration across all communication and promotional materials -- including the website and streaming platform www.championshockeyleague.net (Infront). ... From Tuesday through Sunday, Madrid's Plaza Callao will host the "NBA House presented by BBVA" fan experience event. Former NBA players in attendance will include Bruce Bowen, Robert Horry and Jalen Rose. Fans will be able to participate in a series of basketball challenges and "will be be able to meet and interact with the former players at autograph sessions, basketball clinics and competitions" (AS, 9/9). ... The Int'l Swimming Federation (FINA) has extended its agreement with OMEGA through '21. FINA's partnership with the watch brand dates back to '73 (FINA).
IN THE U.K.: Russian airline Aeroflot marked its one year anniversary as the official carrier of ManU "with an augmented reality 'pop-up' experience at Heathrow Airport" (THE DRUM, 9/8). ... Premiership rugby side Northampton Saints announced that Monarch
Airlines renewed its commitment as one of the club’s elite sponsors for
the coming season. The Luton-based airline has been an elite sponsor of
the Saints since Oct. '11 and this new agreement is its third with the
club, with the Monarch logo appearing on the team’s home, away and cup
shirts until '15 (Northampton Saints). ... Welsh-language channel S4C secured a package of highlight rights to La
Liga, "allowing viewers in Wales to watch the exploits of Gareth Bale"
on free-to-air TV. The highlights "will be built" into S4C's programming
on Sundays and Mondays alongside highlights from the Welsh Premier
League (SOCCEREX, 9/8).
