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Marketing and Sponsorship

EPL Side Chelsea Eyes Turkish Airlines To Replace Samsung As Shirt Sponsor

Turkish Airlines is understood to be top of the list to replace Samsung, "whose contract as Chelsea shirt sponsors expires at the end of the season," according to Charles Sale of the London DAILY MAIL. Europe's fourth biggest airline has recently been sponsors of Barcelona, ManU "and the Turkey national team." Chelsea renewed its shirt sponsorship contract with Samsung in '13, "but with surprisingly little publicity." Chelsea explained the "strange" lack of promotion by saying that "it is an extension rather than the announcement of a new partnership" (DAILY MAIL, 9/8).

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