Premiership rugby side London Irish announced three new sponsorships with Howick, Upham Brewery and Etixx. Howick, the men’s fashion brand exclusive to House of Fraser, will
this season become an official sponsor of the club and
continue to be the clothing supplier for post-match suiting for players
and management. Howick has extended its
agreement to become an official sponsor for the '14-15 season. The new
partnership will see the Howick logo appear on the back of the London
Irish first team playing jersey for all Premiership, LV=Cup and
European matches, in addition to branding at the stadium. The Irish also agreed to a new three-year sponsorship with Hampshire-based Upham Brewery. The brewery, which will be the club’s official cask ale sponsor from the '14-15 season, will lead the sponsorship with its flagship brand of ale, Punter. In addition to in-stadia and shirt branding rights, hospitality, player access and ticketing, Upham Brewery will have exclusive pouring rights of ale at the Madejski Stadium for all London Irish home matches. Sports nutrition brand Etixx will become the official sports nutrition provider for the London Irish for the next three seasons. Etixx will provide nutritional products to the club's first team and academy squads. The Etixx logo will appear on the right-hand sleeve of the London Irish first team playing jersey for all Premiership, LV=Cup and European matches (London Irish).
