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SBD Global/September 4, 2014/Marketing and Sponsorship
Marketplace Roundup: Italian Printing Firm Prink Signs Shirt Deal With Cesena
Published September 4, 2014
ARGENTINA-GERMANY FRIENDLY: The Argentine football team typically makes from $1M-$1.3M per friendly. In the case of Wednesday's friendly against Germany, the "friendly forms part of the contract with adidas, which sponsors Argentina." In addition to the typical fee, the Argentine FA will earn money from TV rights and static advertising, "which could mean" $400,000 more. The game's organizers sold 51,000 tickets for the game, at prices ranging from €25 ($33) to €150 ($197) (CLARIN, 9/3).