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SBD Global/September 4, 2014/Marketing and Sponsorship

Marketplace Roundup: Italian Printing Firm Prink Signs Shirt Deal With Cesena

Italian printing firm Prink "signed a shirt sponsorship deal" with Serie A side Cesena for the '14-15 season. The company, which specializes in printer cartridges, "has taken the secondary front-of-shirt position" (SOCCEREX, 9/3). ... Online binary trading company EZTrader and Bundesliga side Bayer Leverkusen "announced a premium partnership." The deal, brokered by Sportfive, "includes extensive traditional marketing activities, as well as digital rights and a planned joint website" (SOCCEREX, 9/3). ... Worldwide Holdings -- the development arm of the Malaysian state of Selangor -- will maintain its commitment as the title sponsor of the Selangor Masters for the seventh straight year. Worldwide Holding’s support of the Selangor Masters is part of its corporate social responsibility where apart from sports sponsorship, it also supports the underprivileged through various community projects under the Yayasan Raja Muda Selangor (Asian Tour). ... W-League side Sydney FC bolstered its W-League corporate portfolio by adding De Lorenzo as the team’s back of shirt sponsor for the next two seasons. De Lorenzo upgraded from the sleeve sponsor of the team last year, to feature on the lower back of the home and away jerseys to be worn by Sydney FC’s two-time Championship-winning W-League squad until the end of the '15-16 season (Sydney FC). ... Wonga has extended its sponsorship of Newcastle United Women's Football Club for another season (NUWFC).

ARGENTINA-GERMANY FRIENDLY: The Argentine football team typically makes from $1M-$1.3M per friendly. In the case of Wednesday's friendly against Germany, the "friendly forms part of the contract with adidas, which sponsors Argentina." In addition to the typical fee, the Argentine FA will earn money from TV rights and static advertising, "which could mean" $400,000 more. The game's organizers sold 51,000 tickets for the game, at prices ranging from €25 ($33) to €150 ($197) (CLARIN, 9/3).
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