The "richest horse race" in Queensland is now part of Seven West Media's "growing sport broadcast portfolio after a long-term agreement was signed with Magic Millions Sales Pty Ltd.," according to Clare Kenyon of the WEST AUSTRALIAN. The deal comes "just weeks after SWM" locked in the 2016 Rio Olympics, 2020 Tokyo Olympics and
2018 Gold Coast Commonwealth Games (WEST AUSTRALIAN, 9/2). In Sydney, Darren Davidson reported Magic Millions co-Owners Gerry Harvey and Katie Page, the "husband and wife team" behind retail major Harvey Norman, "are betting a switch from previous
rights holder Nine to the home of racing will prove to be a step up for
the carnival as they seek to reach more viewers and export the rights to
international markets." Page said, "Channel 7 own racing and do an extraordinary job. The brand
that wasn't sitting in the tent was Magic Millions. We were the last
part of the jigsaw." For Seven, the "multi-platform tie-up continues its aggressive push into
sports rights and extends its growing links to Queensland, where the
top-rated network has a large regional audience." Financial terms of the Magic Millions agreement were not disclosed (THE AUSTRALIAN, 9/2).
