SBD Global/August 27, 2014/Media

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  • Bild Launches YouTube Channel As Part Of Bundesliga Effort To Attract Younger Audiences

    A screenshot of the new "Bundesliga bei Bild" YouTube channel.

    Germany's Bild newspaper "will offer its short summaries of Bundesliga games on a dedicated YouTube channel starting immediately," according to Alexander Krei of DWDL. In addition, Bild "launched a recap Bundesliga show this week that takes a look at the previous matchweek." Bild "has been offering summaries of Bundesliga games for a year." Now, users "will be able to to watch close to two-minute summaries also on a dedicated 'Bundesliga bei Bild' YouTube channel." The clips "will be available every Monday at 12am." To watch the videos, users "will need a 'Bild Plus' subscription." Bild Plus "will continue to offer full versions of the game summaries, which have a length of around six minutes." Digital Bild KG Managing Dir Stefan Betzold said, "We are opening up an additional viewing channel for our content with the YouTube presence. With it, we want to further attract a younger target audience for 'Bild' and our Bundesliga offer" (DWDL, 8/26).

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  • Channel Ten Interested In Australian Football League Broadcast Rights

    Channel Ten "has signalled its interest in bidding" for the next Australian Football League broadcast rights, "even if the AFL decides it wants a 10-year agreement," according to Jon Pierik of THE AGE. AFL CEO Gillon McLachlan "has floated the prospect of an extended deal," with the present five-year, A$1.25B ($1.16B) agreement with Channel Seven, Foxtel and Telstra expiring after the '16 season. Media analysts believe a new five-year deal could be worth about A$1.6B and a 10-year agreement between A$3.5B-A$4B. Ten CEO Hamish McLennan "has already signalled his interest in the network regaining a slice of the AFL rights it lost in 2011." He "is open to an extended contract." A Ten spokesperson said, "We like what the AFL has done with the game and it has real appeal to us." Discussions for a new contract "open later this year." Nine "is also likely to express interest," despite having the rights to the Natrional Rugby League on a Friday night and Sunday. There "has been speculation Seven is keen on a 10-year deal." Media analysts said that Seven "could be keen to lock in a longer deal because it would help keep Ten as the third-rating commercial network." A long-term deal "would also give the AFL revenue surety, and could speed up any plans to purchase Etihad Stadium" (THE AGE, 8/26).

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  • Russian Broadcasters Say Prices For Euro 2016 Qualifier 'Too High,' Could Result In Blackout

    A "row has broken out with Russia over the cost of the TV rights" to broadcast the Euro 2016 qualifiers and finals, forcing Sports Minister Vitaly Mutko "to step in and seek a solution," according to Paul Nicholson of INSIDE WORLD FOOTBALL. UEFA "is selling the rights for the first time via CAA Eleven." So far Russian broadcasters "have been unable to reach a deal" claiming that the hike in price in comparison to Euro 2012 is "too high" for the Russian market. At present, the standoff would mean that there would be no TV coverage of the championships in Russia, "though it does appear an agreement in principle is close on qualifiers." Mutko: "This is related to commercial side of the deal. UEFA has a new partner, who put certain financial conditions to national football federations. There are serious negotiations right now. We know how expensive are the TV rights for showing football in Europe. In Russia, this sport has a completely different cost" (INSIDE WORLD FOOTBALL, 8/26).

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  • Media Notes: beIN Sports To Broadcast '14-15 Bundesliga Season In MENA Region

    BeIN Sports networks announced that Germany's Bundesliga will now be part of its European football portfolio. The Qatar-based int'l pay-TV network has reached a sublicense agreement with Dubai Sports Channels to broadcast the '14-15 Bundesliga season on an exclusive basis in the MENA region (beIN Sports). ... Fox Int'l Channels "has completed the rebranding of its sports channels airing on the Philippines." The sports channels on the Fox cable lineup "are now called Fox Sports, Fox Sports 2, and Fox Sports 3." The three rebranded channels "replaced ESPN Philippines, Star Sports, and Fox Sports Plus, respectively, on FIC’s lineup for its Philippine broadcast" (BUSINESS WORLD, 8/25).

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