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Close To 800,000 Viewers Tune In To Watch Bundesliga Games On Sky Deutschland

German pay-TV channel Sky Deutschland "attracted an average of 770,000 viewers to its broadcast of the Bundesliga game between Mönchengladbach and Stuttgart on Sunday," according to Alexander Krei of DWDL. The 1-1 draw obtained a "strong" 5% market share in the target demographic 14-49. The day's early game between Paderborn and Mainz had a market share of 3.1%. The 2-2 draw was watched by 550,000 viewers.

BACK ON TRACK: Sky's coverage of Sunday's Belgium F1 Grand Prix recorded an average of 450,000 viewers. That's 50,000 more than last year. The victory of Red Bull driver Daniel Ricciardo obtained a 3.9% market share in the target demographic. German free-to-air TV channel RTL, which also aired the race, attracted 4.59 million viewers to its broadcast. That is almost 1.2 million less than in '13. In the target demographic, RTL had a 24.7% market share (DWDL, 8/25).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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