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SBD Global/August 26, 2014/Media

Close To 800,000 Viewers Tune In To Watch Bundesliga Games On Sky Deutschland

Australian driver Daniel Ricciardo won his thrid race of the season in Spa.
German pay-TV channel Sky Deutschland "attracted an average of 770,000 viewers to its broadcast of the Bundesliga game between Mönchengladbach and Stuttgart on Sunday," according to Alexander Krei of DWDL. The 1-1 draw obtained a "strong" 5% market share in the target demographic 14-49. The day's early game between Paderborn and Mainz had a market share of 3.1%. The 2-2 draw was watched by 550,000 viewers.

BACK ON TRACK: Sky's coverage of Sunday's Belgium F1 Grand Prix recorded an average of 450,000 viewers. That's 50,000 more than last year. The victory of Red Bull driver Daniel Ricciardo obtained a 3.9% market share in the target demographic. German free-to-air TV channel RTL, which also aired the race, attracted 4.59 million viewers to its broadcast. That is almost 1.2 million less than in '13. In the target demographic, RTL had a 24.7% market share (DWDL, 8/25).
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