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SBD Global/August 26, 2014/Media
Close To 800,000 Viewers Tune In To Watch Bundesliga Games On Sky Deutschland
Published August 26, 2014
BACK ON TRACK: Sky's coverage of Sunday's Belgium F1 Grand Prix recorded an average of 450,000 viewers. That's 50,000 more than last year. The victory of Red Bull driver Daniel Ricciardo obtained a 3.9% market share in the target demographic. German free-to-air TV channel RTL, which also aired the race, attracted 4.59 million viewers to its broadcast. That is almost 1.2 million less than in '13. In the target demographic, RTL had a 24.7% market share (DWDL, 8/25).