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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Cologne Renews Partnership With Wige

Bundesliga side FC Cologne has renewed its media partnership with production company wige. The new five-year deal will see wige remain in charge of all TV-related productions for the club's fan-TV program. Wige has been a partner of the club since the '00-01 season (FC Cologne). ... DHL has become a platinum sponsor and Bayern Munich's new int'l partner for logistics and e-commerce complete solutions in a new six-year agreement through '20 (Bayern Munich). ... Liverpool and the Barbados Tourism Authority announced a two-year partnership that will run until the end of the '15-16 Premier League season. The organization becomes an official tourism partner of Liverpool, which will see the BTA promote the Caribbean island to the club's global fan base, with a focus on fans in the U.K., North America, Europe, the Caribbean and Latin America (Liverpool). ... EPL side Crystal Palace announced William Hill Online as the club's new official betting partner for the '14-15 season. William Hill is now the U.K.'s largest bookmaker with around 2,430 licensed betting offices (Crystal Palace).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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