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SBD Global/August 18, 2014/Marketing and Sponsorship

ESPN Compiles Ranking, Illustration Of Value Of EPL Kit Deals; ManU No. 1 At $108.9M

With Financial Fair Play "forcing clubs worldwide to maximize their revenue streams, the once-humble kit deal is now more important than ever before," according to ESPN. What used to be a "local, pragmatic endeavor -- you sponsor it, we wear it -- has become a global statement of commercial intent." ESPN evaluated all 20 EPL teams' kits "using a simple measure: the worth of this season's manufacturer deal combined with the worth of this season's sponsorship deal." In an animated graphic displaying each club's home, away and alternative kits, ESPN answers the question, "Which clubs have the 'most valuable' kits (MVK) in 2014-15?" The ranking is led by ManU ($108.9M), which is followed by Arsenal ($100M), Chelsea ($80M), Liverpool ($75M) and Man City ($53.4M) in the top five (ESPN, 8/17).
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