Menu
Media

Pro-Kabaddi League Is 2nd-Most Viewed Tournament In India With Reach Of 218 Million

The "has managed to continue to attract viewers," according to Urvi Malvania of the Indian BUSINESS STANDARD. The first-week reach of the and promoted tournament is 218 million, second only to the annual Indian Premier League's reach of 420 million in the '14 edition. The telecast on Star India’s sports channel Star Sports 2 (English feed) and its Hindi movie channel Star Gold (in Hindi) "has outdone tournaments like the recently concluded FIFA World Cup (93 million), the 2013 edition of the Hero Hockey India League (62 million), Indian Badminton League 2013 (45 million) and Wimbledon 2014 (41 million)." The acquisition of the broadcast rights to the league "was part of Star India’s initiative to spawn the multi-sport culture in the country." Data shared by the network revealed 32% of all viewers were women and 22% were children. The strategy "of making the sport appealing to youth through its marketing and packaging seems to have paid off" with 25% of all viewers in the 15-24 age segment. Star India CEO Uday Shankar is confident that "advertisers and sponsors will join the league once it proves its mettle." Shankar said, “We are in no hurry to monetize. We were always confident of the potential of Kabaddi, but advertisers were reluctant to pay what we considered a fair price and, hence, we decided we would rather not sell sponsorships than discount its potential value." On social media, Star Sports Pro-Kabaddi conversations "have crossed a billion impressions" (BUSINESS STANDARD, 8/9).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/12/Media/Kabaddi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/08/12/Media/Kabaddi.aspx

CLOSE