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SBD Global/August 12, 2014/Marketing and Sponsorship

League One Side Leyton Orient Announces Partnerships With Goldline Cars, 666Bet

League One side Leyton Orient announced Goldline Cars as the new secondary shirt sponsor for the '14-15 season. The sponsorship agreement will see the Leytonstone-based company’s logo feature on the reverse of the home and away first team shirts as well as the replica kit along with becoming the club's official private-hire car service. The partnership also sees the Olympic Suite on the third floor of the West Stand being sponsored for the first time, with Goldline branding presence on matchdays. The club also announced that online bookmaker 666Bet will be the new shirt sponsor for the '14-15 campaign. The record sponsorship deal for the club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season (Leyton Orient).
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