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Marketing and Sponsorship

Barcelona VP Says Lionel Messi Could Help Club Expand Its Commercial Ties With Russia

Barcelona VP Javier Faus said the club wants to "use Lionel Messi to help expand commercial ties with Russia despite diplomatic tensions between Moscow and the West," according to Keith Weir of REUTERS. Faus said that Russia and Brazil were "places where the club did not have a major business partner and while Argentine Messi could help in Russia, Brazilian Neymar could do the same in his native country." Russia is facing the "threat of tougher economic sanctions over its support for separatists in Ukraine who are accused by the West of shooting down a Malaysian Airways passenger plane this month, killing 298 people" (REUTERS, 7/29).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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