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SBD Global/July 29, 2014/Events and Attractions
Competitor Group Announces Mexico City Half Marathon, Partnership With As Deporte
Published July 29, 2014
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SUPPLY AND DEMAND: Abeles said demand combined with the partnership with As Deporte, which is headquartered in Mexico City, made the city an ideal location for the Rock ‘n’ Roll brand. “We have a very strong Latin American base that runs Rock ‘n’ Roll around the world. … There’s a high concentration of Latin American runners that desire to have the Rock ‘n’ Roll brand and the Rock ‘n’ Roll experience brought into Mexico.” Abeles also said that the Competitor Group was fortunate to partner with As Deporte. “When you find the right operating partner, most [challenges] take care of themselves. That’s why it’s so critical for us to align ourselves internationally with an individual that’s experienced, understands the market and works very closely with the municipality. … [As Deporte] is as good as they come,” Abeles said.
THE COURSE: The course is yet to be secured with city permits, but Cadaval said the plan is to have the start and finish located at the Hipódromo de las Américas, the city’s horse racing track. “It has a huge convention center right next to it,” Cadaval said. “From there, we want to use the main streets and the most iconic places in Mexico City.”
NEXT MARKET: Abeles said he expects to see growth in the Mexican market and beyond. “We think this will be just the first of multiple races that we will run throughout Mexico. We anticipate multiple races in 2015 and many more beyond that,” Abeles said. “What we’ve found, which is very thrilling for us, is that there’s a high level of demand internationally, not just in Mexico, but in Asia. Our plan is to run Asia at some point in time in the near future."