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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Schalke Signs Deal With Meliá Hotels Int'l

Bundesliga side FC Schalke signed a deal with Meliá Hotels Int'l to become the new official hotel partner of the club for the new season. Meliá is one of the biggest resort hotel groups in the world and is represented across the globe (Schalke). ... German 3rd League football club Dynamo Dresden has extended its partnership with environmental services provider Veolia for another two years. Veolia, which has been a partner of the club for six years, will receive ad space on boards in camera view as well as extensive logo presence. The deal was brokered by Sportfive (Dynamo Dresden). ... British club Bristol Sport unveiled RSG as the headline sponsor of the British Basketball League side Bristol Flyers Basketball Team. The deal builds on the support RSG has already shown in being shirt sponsor for Bristol City FC. The deal underlines RSG's commitment to the stable of clubs associated with Bristol Sport and Stephen Lansdown (Bristol Flyers). ... Stella McCartney "will once again be designing the Team GB kits" for the 2016 Rio de Janeiro Games. The kits will be part of McCartney’s "ongoing collaboration with adidas." For the London Olympics, McCartney "designed 590 different items for the 900 athletes competing in 46 sports, incorporating the colours of the Union Jack -- but with an emphasis on blue and white" (HARPER'S BAZAAR, 7/23).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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