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SBD Global/July 21, 2014/Media

Fox Sports' Launch In Africa To Coincide With Start Of European Football Leagues

Fox Int'l Channels "has confirmed the launch of the company’s flagship sports TV brand, Fox Sports, in sub-Saharan Africa," according to ADVANCED TELEVISION. Two new channels, Fox Sports and Fox Sports 2, "will replace Setanta Sports and Setanta Action." The channels are set to launch in August "to coincide with the kick-off of the new 2014-15 football league season." The "rebranding and re-launch of the channels consolidates Fox brands in the region, and creates the most dynamic and diverse sports network available anywhere." Fox Sports "will focus mainly on football, broadcasting more than 2,000 hours of content every year with live coverage of the major international football leagues." It "will also offer daily news programming and a wide range of football-related ‘magazine’ shows and other football content." Setanta Action "will be rebranded as Fox Sports 2, offering an alternative sports selection to bring African viewers a wide variety of international sports," including Euroleague Basketball, Formula E motor racing, DTM touring cars, National Rugby League, ice hockey, mixed martial arts, kickboxing, and boxing (ADVANCED TELEVISION, 7/18).
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