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Marketing and Sponsorship

Nike Tells Brazilians To Forget World Cup, Look Forward To Rio Games In 60-Second Film

With the country "still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory" at the 2016 Rio Games, according to Alex Brownsell of MARKETING MAGAZINE. The 60-second film "tells viewers in Brazil that 'tomorrow starts now,'" with clips of athletes such as sprinter Ana Claudia Lemos, basketball players Leandro Barbosa and Anderson Varejão and volleyball players Clara and Carol Salgado (MARKETING MAGAZINE, 7/18).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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