Marketing and Sponsorship

Hero MotoCorp Signs On As Title Sponsor Of New Indian Super League Football Competition

7.21.2014

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, "has signed a three-year deal to be the title sponsor of the Indian Super League," according to IANS. With this sponsorship, the "much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League.'" Hero CEO & Managing Dir Pawan Munjal said, "Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup." Backed by the All India Football Federation, the Hero Indian Super League "is set to usher a new era of football in India." Featuring eight new clubs, the Hero Indian Super League "aims to promote the game of football across India, in the newer markets" (IANS, 7/19).

NEXT Second Bundesliga Side 1860 Munich Reportedly Extends Deal With Beer Partner

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/21/Marketing-and-Sponsorship/Hero-ISL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/21/Marketing-and-Sponsorship/Hero-ISL.aspx