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SBD Global/July 17, 2014/Media

Close To 6 Million Viewers Watch German Team's World Cup Celebration On ARD

German public broadcaster ARD "recorded top ratings for its broadcast of the German national team's welcome home party in Berlin on Tuesday," according to Sidney Schering of QUOTENMETER. An average of 5.83 million viewers tuned in starting at 10am "to watch the team celebrate its World Cup title with several hundred thousand fans at the Brandenburg Gate." The close to four-hour coverage obtained a market share of 54.3%. In the target demographic 14-49, ARD's coverage had a market share of 48.6% as 1.81 million viewers tuned in. Germany's second public broadcaster ZDF, which also showed the celebration starting at 11:20am, attracted 1.43 million viewers and had a 12% market share. In the target demographic, ZDF obtained an 11.6% share while 470,000 viewers tuned in (QUOTENMETER, 7/16).
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