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SBD Global/July 17, 2014/Marketing and Sponsorship

Marketplace Roundup: La Liga Levante Offers Fans Sneak Peek At Club's New Shirts

La Liga side Levante execs teamed up with kit supplier Nike to "show the team's new shirts in a totally new way." The club "displayed them through a hole in a shop window at the new team store." The store, which has not yet opened, has a vinyl cover over its front window featuring the phrase, "Do you want to see the new Levante uniforms? Look in and be amazed." The cover also features an arrow pointing to a hole "that fans can look through to glimpse the new shirts" (MARCA, 7/15). ... ManU's new away shirt "appears to have accidentally gone on sale" -- before it has even been officially unveiled by the club. A JD Sports shop "seems to have mistakenly started selling the new white away kit" (MANCHESTER EVENING NEWS, 7/16). ... Serie A side Inter Milan has signed a new deal with mobile services provider MLJ Inc. to continue the club's digital offerings in Japanese. The deal was facilitated by MP & Silva. Under the two-year agreement, MLJ will have exclusive rights to develop Inter's Japanese mobile website for smartphones and non-smartphone mobile devices. Inter will provide MLJ with a range of exclusive content for Japanese fans (Inter Milan). ... Polish side Korona Kielce unveiled its new shirt for the '14-15 season following its announcement of a technical sponsorship with German brand Hummel, which replaces adidas. Korona will be the only Ekstraklasa side with a kit supplied by Hummel (INSIDE WORLD FOOTBALL, 7/16). ... Second Bundesliga side VfR Aalen has "signed a sponsorship and pouring rights deal with Rothaus, the state brewery of Baden." The deal was brokered by the Sportfive agency. Rothaus will become the club's exclusive beer partner for the next two seasons (SOCCEREX, 7/16). ... Danish football side Brondby IF has agreed to a shirt sponsorship deal with betting operator Bet25. The deal will begin immediately, with Brondby playing Liverpool in a friendly on Wednesday in Denmark. Bet25's official website will stream the game (SOCCEREX, 7/16). ... League Championship side Wigan Athletic announced a shirt sponsorship deal with retailer Intersport. The club's home and away strip will carry the Intersport logo for the upcoming season (Wigan). ... Spanish oil company Repsol renewed its title sponsorship of the factory Honda MotoGP team "until the end of 2017, extending a partnership" dating back to '95 (REUTERS, 7/16). ... The World Baseball Softball Confederation announced that Japanese oil company JX Nippon Oil & Energy's ENEOS brand will be the title sponsor of the 2014 Women's Baseball World Cup. The deal includes cash remuneration and will place the ENEOS brand on the event's logo. It will also have a presence around the event's venues in Miyazaki and on its digital platforms (WBSC).
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