Quote of the Day

"Sponsors connect with us a certain presence at tournaments. If we are able to reinforce it through on-field success, it will be a great selling point."
-- DFB Team Manager Oliver Bierhoff, suggesting that sponsors will face a "World Cup surcharge" if they want to re-up with the national team. (W&V, 7/16)
Thursday July 17, 2014 Vol. 3 — No. 16 Print This Issue

Top Stories

  • The Spoils Of Victory

    World Cup title could prove costly for DFB partners when renewing their deals.

    Sponsors of the German Football Federation (DFB) "will likely have to pay a 'World Cup surcharge' if they want to renew their deals with the national team," according to Ulrike App of W&V. DFB Team Manager Oliver Bierhoff "wants to increase the national team's marketing revenue." He said, "Sponsors connect with us a certain presence at tournaments. If we are able to reinforce it through on-field success, it will be a great selling point."

  • Value Added

    Adidas deal makes ManU the world's most valuable football club.

  • Rich Get Richer

    ManU signs Japanese noodle maker Nissin as club's 14th global partner.

  • Losing Grip

    BBC's hold on Open Championship in jeopardy when deal runs out in '16.

  • Twice Bitten

    Newcastle Knights leery of British billionaire's takeover ambitions.

  • Local Knowledge

    Spanish basketball tinkers with plan to save roster spots for local players.

  • Belt Tightening

    New Caterham F1 owners lay off 40-plus staffers to cut costs.

  • Taking Control

    Owner of Bulgarian club Lokomotiv Plovdiv transfers shares to fan group.

  • Sticking Around

    Nico Rosberg signs multi-year extension with Mercedes F1 team.

  • Building Block

    ARU signs Buildcorp as naming-rights sponsor for new domestic competition.

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