Media Notes: Argentine Side Boca Juniors Reaches 1-Million Followers On Twitter

Argentine first division side Boca Juniors' Twitter account -- @BocaJrsOficial -- experienced an "exponential increase in followers over the last 40 days," making Boca Juniors the first Argentine team with more than 1 million Twitter followers. The club's strategy revolved around a #BocaEsMundial concept, "through which it published notes, interviews and videos of the World Cup, but with a focus on former Boca players." Boca's Twitter account had 290,000 followers in Dec. '12 (MARCA DE GOL, 7/14). ... MP & Silva and Arsenal's digital arm, Arsenal Broadband Ltd., extended their existing six-year deal to run through the '18-19 season. MP & Silva will continue to distribute the club's Arsenal Media Channel and remain its strategic media adviser. The AMC is Arsenal's weekly three-hour programming block, produced in HD, consisting of delayed match coverage from domestic competition, news and interviews (MP & Silva).