Joel Campbell Tops Pluri's List Of WC Players Who Most Increased Their Market Value

Brazilian sports business consulting firm Pluri Consultoria published a list of the players who "improved their market value the most during the World Cup," according to Héctor González Villalba of LA AFICION. Pluri's list showed that Costa Rica striker Joel Campbell improved his market value the most, increasing it from €5.2M ($7M) to €8.9M ($12M), a 70.2% jump. Ecuador striker Enner Valencia saw his value rise 69%, from €4.2M ($5.7M) to €7.1M ($9.6M). Rounding out the top five were Costa Rica goalkeeper Keylor Navas, whose market value increased from €4.3M ($5.8M) to €7.1M (65.1%), Mexican keeper Guillermo Ochoa, whose value increased 64.9%, from €3.7M ($5M) to €6.1M ($8.3M) and Argentine defender Marcos Rojo, whose value increased 64.6%, rising from €5.7M ($7.7M) to €9.4M ($12.8M) (LA AFICION, 7/15).