Quote of the Day

"This is a leap of faith for adidas."
-- Synergy Sponsorship CEO Tim Crow, on the German company's $1.3B deal with Manchester United. (SKY SPORTS, 7/14)
Tuesday July 15, 2014 Vol. 3 — No. 14 Print This Issue

Top Stories

  • Breaking The Bank

    ManU "signed a record shirt deal" after landing a £750M ($1.3B) tie-up with German sportswear group adidas, according to Robinson & Ross of the FINANCIAL TIMES. The deal guarantees the club at least £75M ($128M) a year for the next 10 years -- more than triple the £23.5M ($40M) Nike "had paid for the team’s current deal." The U.S. company had pulled out of negotiations claiming that the club’s demands "did not represent good value for Nike’s shareholders."

  • Must See TV

    World Cup final draws more than 34M viewers, 90 share in Germany.

  • All Its Own

    England women's cricket team signs standalone, two-year deal with Kia.

  • Doubling Down

    Nissan preps sponsorship deal to build on football portfolio.

  • Star Treatment

    Adidas will have four-star Germany jersey on sale by mid-week.

  • Seats Left

    Glasgow 2014 organizers still have tickets for high-profile events.

  • Feeling Pressure

    New Cronulla sponsor demands players submit to new drug screening regime.

  • Staying Put

    Spanish football organizations agree to keep Copa del Rey format the same.

  • Thinking Big

    Glasgow officials consider bid for new European Games.

  • Neighborhood Rivalry

    England, Scotland will meet in November friendly at Celtic Park.

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