Menu
Leagues and Governing Bodies

European Tour Announces Opening Of Beijing Office As It Seeks To Further Develop Brand

The European Tour has announced the opening of its new Beijing Office with the aim of further developing its global brand in China. It will be led by Simon Leach (Li Sai Wen), who previously helped grow the game of snooker in China through his work with snooker's governing body, World Snooker Ltd. In addition to seeking new opportunities in China, Leach and his team will help manage and oversee the existing European Tour events played in the country, working alongside the China Golf Association and the Multi-Ball Games Administration Centre of the General Administration of Sport. As a Euro Tour consultant, Leach helped developed partnerships that subsequently helped establish the BMW Masters in '12 (European Tour).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/11/Leagues-and-Governing-Bodies/Euro-Tour-Beijing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/11/Leagues-and-Governing-Bodies/Euro-Tour-Beijing.aspx

CLOSE