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SBD Global/July 10, 2014/Marketing and Sponsorship

Marketplace Roundup: Thomson Sport Signs Three-Year Partnership With Man City

Thomson Sport, an arm of global travel provider TUI Travel, "has signed a three-year deal" with Man City. The deal sees Thomson Sport "become the club’s official travel provider." The travel company "will provide City fans with official match break packages for all matches at their home, the Etihad Stadium, as well as a range of travel packages for European away matches" (SOCCEREX, 7/9). ... EPL side Sunderland has extended its partnership with Sportfive by installing a new ADI LED system at the Stadium of Light. The ADI system will be in place for the club's home opener against ManU on Aug. 23. It will provide high-impact, moving imagery (Sunderland). ... BH Telecom has agreed to a deal "to sponsor the Bosnian Premier League" for the '14-15 season. A two-year contract "has been agreed, with the deal including a broadcast element as well as title sponsorship." BH Telecom "will continue to broadcast the league via its pay television service, Moja TV" (SOCCEREX, 7/8). ... EPL side West Bromwich Albion announced Intuit QuickBooks as its new principal partner. Intuit QuickBooks' logo will be featured on the club’s home and away shirts during the '14-15 campaign (West Brom).
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