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SBD Global/July 10, 2014/Marketing and Sponsorship

League Championship Side Ipswich Town Signs Deal With Pub Retailer Greene King

League Championship side Ipswich Town is reuniting with Greene King in a five-year sponsorship deal that will see the pub retailer and brewer pump a six-figure sum into the club. The new partnership will also include a revamping of the bars at Portman Road, including Legends in the Sir Alf Ramsey Stand, while the corner bars at either end of the Sir Bobby Robson Stand will be renamed the "78 Bar" and the "81 Bar," recognizing the club’s triumphs in the FA Cup and UEFA Cup in those years. Greene King IPA will be served at all the bars at Portman Road alongside Foster’s and Heineken lager (Ipswich Town).
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