Menu
Marketing and Sponsorship

Virgin Atlantic Caribbean Airlines To Sponsor Two Caribbean Premier League Teams

Virgin Atlantic Caribbean "is sponsoring not one but two teams" in this year’s Caribbean Premier League, according to NATION NEWS. The airline "is sponsoring" the Antigua Hawksbills and St. Lucia Zouks. Virgin Sales, Marketing & Corportate Manager Andre Bello said, “We wanted to have an opportunity with even more cricket enthusiasts." The five-week CPL tournament begins on Friday in Grenada, where the Hawksbills will play the Guyana Amazon Warriors. In addition to the team sponsorship, Virgin "will be sponsoring the Zouks’ and Hawsbkills’ Man of the Series competition for fans" (NATION NEWS, 7/9). The ST. LUCIA TIMES reported two-wheeler automobile company Hero will be the presenting sponsor for Barbados and St. Lucia. Hero "has been a major sponsor of world cricket over the past two decades" and was a "Global Partner of the ICC World Cup, staged across the West Indies in 2007." Barbados is part-owned by actor Mark Wahlberg. England's leading int'l run-scorer, Kevin Pietersen, will take the field for St. Lucia this year (ST. LUCIA TIMES, 7/8).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/10/Marketing-and-Sponsorship/Virgin-CPL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/10/Marketing-and-Sponsorship/Virgin-CPL.aspx

CLOSE